Surprise! You are a carer :)

Genevieve Lowles, copywriter and editor

“It's a busy world, and we all know it takes something special for a message to land.”

Copywriter Gen realised during the pandemic that she had a second role, one that her experience as freelance writer and editor working across websites, blogs and social media channels, had not prepared her for. However whilst caring for her grandmother Gen brings the energy, experience and diligence that she brings to her work.

Reading this blog helped us think about the connection between work, family, culture and caring. Thanks Gen!